MBα @InnoPort — 創博館旗下營銷品牌學院

Marketing and Branding Academy Master Class #1
“Navigating the New “New” Media Landscape: TikTok, Xiaohongshu, YouTube, and SEO Strategies”

Date: 27 March 2025 (Thursday)
Time: 17:30 – 19:00 (TBC)
Venue: UGA @ InnoPort

What is MBα @InnoPort?

MBα — 創博館旗下之營銷品牌學院，傳授面向未來的知識和策略，協助初創企業和社會企業有效地將其市場策略與核心目標聯繫起來。

Marketing and Branding Alpha (MBα), initiated by InnoPort, an Academy which focuses on imparting future-ready knowledge and strategies.
We assist startups and social enterprises in effectively linking their go-to-market strategies with their core purposes.

Scope of Services by MBα

• 品牌策略開發： 打造獨特品牌形象。
  Brand Strategy Development: Crafting unique brand identities.
• 市場諮詢： 市場定位專業建議。
  Marketing Consultation: Expert advice on market positioning.
• 研討會和培訓： 為團隊提供現代營銷工具與潮流指南。
  Workshops and Training: Equipping teams with modern techniques.
• 市場策略： 將商業目標與市場策略聯繫起來。
  Go-to-Market Strategy: Aligning business purposes with market strategies.

Our Strategic Partner

作為「中大人」及跨領域品牌師，Basil Cheung現職為屢獲業界獎項的獨立品牌顧問、企業培訓專家和大學講師。身為 Elio Brand Consultancy 創辦人，Basil 致力推動使命導向的品牌行銷策略，讓每個品牌都能「Gen-Alpha 配置」。在社區設計層面，他透過品牌敘事、藝術與設計、公共關係，為新創企業、社會企業和NGO打造獨特的品牌體驗。

對於曾入選中大廣告碩士院長榮譽錄的Basil，他一直對創新策略有獨到見解，為品牌注入傳統文化底蘊及未來潮流觸覺。在此之前，他曾在首家虛擬保險公司Bowtie Insurance等公司擔當品牌主理人角色，並協助 Uber 和 GOGOX 等「獨角獸」完成上市。此外，他還在全球廣告公司（包括 Leo Burnett、Ogilvy & Mather 和 McCann Erickson）工作近十年，與寶僑、輝瑞、太古集團和國泰航空等多家國際企業密切合作。

As the CUHK alumni specialised in Branding across industries, Basil Cheung is recently the award winning individual Brand Consultant, Corporate Coach and High Education Educator. Being the founder of Elio Brand Consultancy, Basil drives storytelling and marketing strategy for Purpose Branding, making every brand “Gen-Alpha Ready”. On a community level, he connects with customers over conversations through Brand Narratives, Art & Design, Public Relations, and ESG initiatives, tailor made for Startups, Social Enterprises and NGO.

With a Dean’s List of Master Degree in Advertising, Basil has always had an eye for inventive strategies that offer brands a touch of tradition as well as a breath of fresh air. Prior to his role, he brought with him a wealth of brand growth experience from the first virtual insurance company Bowtie Insurance, and he facilitated the IPO completion for global unicorns, including Uber and GOGOX. Besides, he left his mark on global advertising agencies for nearly a decade, including Leo Burnett, Ogilvy & Mather, and McCann Erickson where he worked closely with a diverse range of international corporations such as P&G, Pfizer, Swire Group and Cathay Pacific.

掃描二維碼登記品牌諮詢服務了解更多，只限於InnoPort會員院校及其合作夥伴：MBα @InnoPort
Scan QR Code to register our complementary consultation service, exclusive to InnoPort members high education institute and our honorable partners: MBα @InnoPort