Event Highlight | InnoPort Marketing and Branding Academy (MBα) Master Class #3 “Conversation with Founder of YouTube Channel Rice Zi2: Crafting Your Brand Story and Decoding the Secrets of Online Traffic” (12 Sep 2025)

On 12 September 2025, CUHK InnoPort hosted the third master class of the Marketing and Branding Academy (MBα) — “Conversation with the Founder of Rice Zi2: Crafting Your Brand Story and Decoding the Secrets of Online Traffic” at inno330, a cozy café located at InnoPort. The relaxed, vibrant atmosphere created an ideal space for CUHK students, staff and alumni to gather and deepen their understanding of brand storytelling and online growth.

The evening began with a welcoming reception that set an inspiring tone. Ms. Ruby Lau, founder of the popular YouTube channel Rice Zi2, with over 600,000 subscribers, joined Mr. Basil Cheung, Lecturer at the School of Journalism and Communication at CUHK, as well as Founder and Brand Consultant at Elio Brand Consultancy, to deliver an insightful and practical session.

Ruby captivated the audience with candid stories from her journey as a content creator, sharing valuable lessons on authenticity, timing, and crafting relatable narratives that keep viewers engaged. Her witty humor and charm kept the audience fully engaged, offering unique insider perspectives on building a successful digital presence. Basil complemented Ruby’s storytelling with his seasoned marketing expertise, breaking down complex online traffic strategies into clear, actionable insights. He emphasized data-driven content planning and strategic brand-building principles that participants could readily apply to their own ventures. Together, they led an engaging dialogue, blending theory with hands-on tips to decode the formula for viral content and sustainable audience growth. The class concluded with an interactive Q&A session, where attendees eagerly explored personal branding challenges and traffic optimization strategies, receiving thoughtful, practical advice from both speakers.

CUHK InnoPort is committed to empowering the university community with cutting-edge knowledge and skills in branding and marketing. Through this MBα@InnoPort initiative, we aspire to nurture a vibrant ecosystem where startups and entrepreneurs flourish by transforming innovative ideas into impactful realities. Stay tuned for our next master class!

Sharing from Ms. Ruby Lau, founder of YouTube channel Rice Zi2 (Photo: KTO)

Attendees gathered outside inno330 café, fully engaged in the master class and lively discussions. (Photo: KTO)

Attendees gathered outside inno330 café. (Photo: KTO)

Sharing from Mr. Basil Cheung, Founder of Elio Brand Consultancy and Lecturer at the School of Journalism and Communication, CUHK (Photo: KTO)

Sharing from Ms. Ruby Lau, founder of YouTube channel Rice Zi2 (Photo: KTO)

A Q & A session was held to address attendees’ questions (Photo: KTO)

A Q & A session was held to address attendees’ questions (Photo: KTO)

A Q & A session was held to address attendees’ questions (Photo: KTO)