中大社創志是ORKTS的電子報,專訪中大不同學系和學院社會創新者的故事,發行給中大教職員、學生和外界合作夥伴。自2019年推出以來,已經發行接近30期。
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【Cubic Zine 2025年3月號】新媒體時代冒險:新傳講師張適之走入初創 打造獨特品牌體驗
香港媒體界「風雲變幻」 ,數字營銷迅速崛起,新興技術如人工智慧生成影片平台、虛擬模特兒(Vmodel) 、虛擬網紅(Vtuber)等重塑了行業格局。文化潮流不斷演變,從Generation X的穩健實用到Gen Z、Gen Alpha的科技原生代,這些變化不僅是挑戰,更為無數香港創意人提供了突破束縛、創作兼具功能性與情感共鳴作品的契機。
中大校友張適之(Basil Cheung)的成長故事正是這場創意浪潮中的一個縮影。曾入選中大廣告碩士院長榮譽錄的Basil,畢業後曾在香港首家虛擬保險公司、教育科技等公司擔當品牌主理人角色,並協助 Uber 和 GOGOX
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Kristy Ko
中大新傳學生(碩士)
「我在InnoPort擔任了Inno-Ambassador一年,主要負責影片製作工作。 除了參與Cubic Zine影片拍攝和剪接,更有製作活動花絮、街頭採訪和資訊影片的工作。當中與CUHK不同學科的教授和ORKTS不同團隊合作,讓我開拓了眼界,了解更多關於創新、創業和知識轉移的知識和發展。 InnoPort的團隊提供不同機會讓我策劃、拍攝和剪接不同類型的影片,更讓我親身參與製作會議。就如創業pitching一樣,我有機會親自向合作團隊pitch影片大綱,令我獲得寶貴的實戰經驗!
我們以第一身視角,細聽多個團隊將學術研究轉化為具體社會行動的歷程。過程中,不僅感受到中大對社會創新的支持,更體悟到突破思維框架的影響力。不同領域的知識光譜在鏡頭下交匯,展現出超越傳統研究的可能性。 受訪的多個中大社創團隊進行跨領域、跨學科合作,匯集不同專業背景和知識。面對社會問題,不再局限於單一學科的視角,而是從多維度剖析,共同尋找創新方案。 正如社創團隊一樣,InnoPort團隊跳出傳統模式,設立Inno-Ambassador計劃,讓中大同學參與Cubic Zine製作,倡導跨世代合作。來自不同學科領域的學生亦有機會各展所長,在思維碰撞中激發火花,呈現出更豐富的《學人搞社創2.0》故事。 」
"I served as an Inno-Ambassador at InnoPort for one year, primarily responsible for video production work. In addition to participating in Cubic Zine video filming and editing, I also worked on producing event highlights, street interviews, and informational videos. Collaborating with professors from different CUHK disciplines and various ORKTS teams broadened my horizons and deepened my understanding of innovation, entrepreneurship, and knowledge transfer development. The InnoPort team provided me with diverse opportunities to plan, film, and edit different types of videos, and even allowed me to participate in production meetings firsthand. Just like entrepreneurial pitching, I had the chance to personally pitch video outlines to collaborative teams, giving me invaluable hands-on experience!
We adopted a first-person perspective to closely listen to multiple teams' journeys of transforming academic research into concrete social action. Throughout this process, I not only felt CUHK's support for social innovation but also realized the impact of breaking through conventional thinking frameworks. Different fields of knowledge converged under the camera lens, showcasing possibilities that transcend traditional research. The interviewed CUHK social innovation teams engaged in cross-disciplinary and interdisciplinary collaboration, bringing together diverse professional backgrounds and knowledge. When facing social problems, they were no longer confined to a single disciplinary perspective but analyzed from multiple dimensions to collectively seek innovative solutions.
Just like the social innovation teams, the InnoPort team broke away from traditional models by establishing the Inno-Ambassador program, allowing CUHK students to participate in Cubic Zine production and advocating for intergenerational collaboration. Students from different academic fields also had opportunities to showcase their strengths, sparking inspiration through the collision of ideas and presenting richer stories in 'Academics Creating Social Impact 2.0'."

Eric Chan
中大新傳學生
「加入咗InnoPort大半年,透過Cubic Zine嘅製作,認識咗不同嘅教授喺不同嘅時間,開始不同範疇嘅研究項目、社企發展等等。但佢哋都有著一樣嘅信念: 為社會岀一分力,令我都好想用影片嘅方式去紀錄低佢哋嘅故事。佢哋嘅「試錯」精神都影響住我哋,喺呢到可以不斷嘗試新嘅方式、手法去呈現唔同嘅中大創業故事。在InnoPort的這一年間,我們以文字和影像真實記錄。教授將專業知識轉移作社會應用;而我們亦將教授創立社創的經歷轉移成不同的社會故事。由不同的角度呈現出創新精神與社會責任。教授們在課堂之外,如何默默將專業智慧融入社會實踐,促成知識向現實生活的流動。這種低調而持續的人文關懷,或許也悄悄地影響著我們。負責向他人播種的不必是我們,小人物也不一定要做大事。但正正是這些小人物們默默堅守本分,才讓每一粒種子都有發芽的機會。 」
"Having joined InnoPort for over half a year, through the production of Cubic Zine, I've gotten to know different professors at different times who have started research projects and social enterprise developments in various fields. Yet they all share the same belief: contributing to society, which makes me eager to document their stories through video. Their 'trial and error' spirit also influences us, allowing us to continuously try new ways and methods to present different CUHK entrepreneurial stories at this place.
During this year at InnoPort, we have authentically documented through words and images how professors transfer their professional knowledge for social applications, while we also transfer professors' experiences in establishing social innovations into different social stories. We present the spirit of innovation and social responsibility from different perspectives, showing how professors quietly integrate their professional wisdom into social practice beyond the classroom, facilitating the flow of knowledge into real life. This understated yet continuous humanistic care perhaps quietly influences us as well.
It doesn't have to be us who are responsible for sowing seeds for others, and small figures don't necessarily have to do big things. But it's precisely because these small figures quietly stick to their duties that every seed has the chance to sprout."

Belle Yeung
中大新傳(創意媒體)學生
「 Hello~ I am Belle! 我算係叫做比較遲加入嘅Inno-ambassador做production assistant~今年四月左右加入咗呢個大家庭, 跟咗一個Event同埋兩個拍攝project~主要係拍片剪片!當初啱啱開始剪片未係好熟手,膽粗粗咁apply咗~但呢度嘅大家都好Nice好friendly~成個氣氛都好encouraging,所以大家唔需要太擔心喔!如果有經驗嘅大家就更加要apply啦,唔好錯過呢個機會!到時見~」
"Hello~ I am Belle! I'm what you could call a relatively late joiner as an Inno-ambassador working as a production assistant~ I joined this big family around April this year and have been involved in one event and two filming projects~ mainly filming and video editing! When I first started, I wasn't very skilled at video editing and applied quite boldly~ but everyone here is so nice and friendly~ the whole atmosphere is very encouraging, so everyone doesn't need to worry too much! If you have experience, you should definitely apply - don't miss this opportunity! See you then~"