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Cubic Zine is a digital newsletter under ORKTS, that is released to our staff, students, and external partners. It features the stories of social innovators from various departments and faculties in CUHK. Since its launch in 2019, nearly 30 issues have been distributed by email.

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【Cubic Zine Issue 36】Adventuring in the Era of New Media—CUHK School of Journalism and Communication Lecturer Basil Cheung Ventures into Startups, Crafting Unique Brand Experiences

What makes an advertisement truly captivating? Is it the star power of celebrities, or the emotional resonance of a compelling story? In a media landscape undergoing dramatic transformation, the answers are shifting.

The rapid rise of digital marketing